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I am pleased to report that my first-ever “foray” — pardon the pun — into the world of podcasting is now live! Go download “This Week in Media” Episode #173 today and listen to us banter for an hour on advertising addressability and why content is king, live from Transformation 2010 in San Francisco, CA! Big [...] Cross-posted at 4A’s Events Blog. Whether you work in the advertising/marketing community, the association world, or anywhere in between, chances are you have been to quite a number of conferences over the years. These conferences are all the same on the surface, to a certain extent. They provide an opportunity to meet and share information/stories with colleagues [...] One of the most stunning stories to hit the Internet in the past weeks has to be the saga of Newsday, the traditional Long Island newspaper owned and operated by the enigmatic Dolan family. Back in October, the paper took its entire Web presence and placed it behind a subscribers-only firewall available only to area [...] With over 500 tweets collected and logged into an Excel spreadsheet related to the Cadillac Escalade Hybrid, certain key phrases and reactions become readily apparent. One simple way to organize and display this data is via a “word cloud” — a randomized visual display of the most-repeated words in any given accumulation of text, with [...] Undoubtedly, when I return to the office tomorrow, I’ll hear cries and wailing anguish from the Powers That Be about how they know so much more than I do about Web design, communications, and marketing — despite the fact that I’m the only one with a masters degree (sort of) and a decade of experience [...] In the interest of full disclosure, “House, MD” could be my favorite television show of all time. The combination of pithy, sarcastic humor, witty banter, and grave seriousness match my own twisted personality nearly perfectly, and I can easily watch each episode time and again, one after another, without even remotely suffering from boredom or [...] Newsflash, for those not paying attention: I own and adore desperately my iPhone. Without it, I feel uncertain and anxious, as if a very part of me has been unplugged from life and I struggle to maintain focus and balance. It’s utterly ridiculous, but I guess I’m one of the people Strand Consulting is referring [...] When historians compile a list of New York’s greatest leaders one day, it seems unlikely that our current accidental occupant of the governor’s mansion, will find his name etched into inclusion. Despite his near blindness, alleged infidelities and drug abuse, David Paterson built himself a steady if unspectacular life as a career politician in one [...] My work-related e-mail and social media accounts were all a-flutter this morning over AOL’s announcement that it is abandoning it’s traditional running man/triangular logos for something new and fresh. AOL Sunday revealed the new brand identity it will begin using Dec. 10th, when it spins off as a free-standing, publicly traded company from Time [...] A few weeks ago, I received an offer from Scott Oser at the College of Association Marketing to participate in a series of Webinars tailored to the novices of the association social media set. After a great first offering — Intro to Social Media with Deirdre Reid (with me as sidekick/color commentator) — today was [...] Like my coastal, urban, and enlightened brothers and sisters, I am a proud and loyal Apple Computer aficionado, and my new-found loyalty lies like so many others in my gradual progression from the iPod > iPhone > iMac as I became more familiar with and passionate for the product line. Just last week, my Windows [...] If you are truly interested in developing a top-notch online persona, such as on a blog or via your unique, personal Twitter account, I think the best advice I could ever give you is this: Do as I say, not as I do. Much like an online microcosm of the American Dream itself, the smart would-be online [...] A post in two parts: I remain forever amazed at how little the politically devout actually know about marketing and messaging their platforms to the larger masses. Without question, politics inspires a certain form of relentless passion in engaged individuals, but that passion often creates a sort of “mandatory call to action: you must agree with [...] Maybe it’s just me wearing my crotchety “things were better back in the old days” hat, but it’s hard to really get into what currently makes up the spectrum of professional wrestling these days. The characters are no longer “larger than life” and all resemble cookie-cutter variants of one another. Envision Randy Orton, Cody Rhodes, [...] Amidst the chaos and unrelenting waves of injuries and shoddy fundamentals that have plagued this 2009 New York Mets season, another character has emerged from the fray. A galvanizing force that has united the legions of blue and orange fans in their unrelenting hatred for his callous style and enigmatic stranglehold over top team brass. I [...] Many New Yorkers woke up this past Monday morning to a mixture of shock and amazement, as a number of local Dunkin’ Donuts franchises operated by the Riese Restaurants corporation were replaced overnight by Tim Horton’s, the similarly themed chain famous up north in the frozen Canadian tundra. The “beef” between Riese and Dunkin’ owner [...] Back in April, the Current Television Network made waves in the new biz community by boldly soliciting agencies to respond to an RFP for an account review via Twitter, the popular upstart social-networking site usually filled with 140-character comments on what users had for breakfast or other pithy commentary. What made the move so innovative, though, was [...] Absolut Vodka has positively taken over NY’s Grand Central Terminal lately with countless advertisements touting the brand’s new campaign, “In an Absolut World…” Look, I know I occasionally have a filthy mind, but surely I can’t be the only one that sees a not-so-subtle vaginal/clitoral theme to these images right? I mean, what else can that [...] Sometimes I love my adopted career path. Stolen shamelessly from Jonathan MacDonald. |
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